Here is the remarkable story of how our consumer society has evolved since Victorian times. It’s a journey of discovery that puts our favourite brands into their historical context, alongside royal coronations, two world wars, man landing on the moon and right up to the computer and digital age. Laid out chronologically, the Time Tunnel reflects how daily life has been transformed by the invention of the railway, the motor car, and the aeroplane; and how entertainment has been enlivened by the arrival of cinema, radio and television.

Memories are triggered by an abundance of toys and games that, since the 1950s, have reflected the most popular television programmes. Magazine covers illustrate the change in style and fashion, while colourful graphic posters connected to the product aspirations of each period.

Amongst this merriment of memories, there are many underlying stories to consider –  the rapid advance in technology, the passing of the domestic servant, the emancipation of women, the takeover of the self-service store, the increasing variety of convenience foods, the benefits of refrigeration, as well as the growth of plastics.


111 – 117 Lancaster Road, Notting Hill, London, W11 1QT